C3: Transmedia Project
C3: Transmedia Project
About the project
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Centro Cultural de la Ciencia
This project was developed with Giuly Pascaretta, Meli Amaya and Aye Faccioli Docampo as our thesis for our Multimedia and Interaction Design degree.
With a transmedia strategy, our objective was to bring the fusion of technology, art and science to the forefront of the institution, opening it up to a new space both physical and digital. We based this on our belief that these disciplines are becoming more and more intrinsically linked in this century. With the project we strived to create a virtual and face-to-face community in which people could share interests, knowledge and projects with other members.
In order to do this, we implemented platforms and digital products destined to reach the diverse members of our community; always striving to get them to form an interest in art, science and technology; creating in the process new multimedia content exclusively used by and for the C3.
Stages
We tackled this project in stages, developing graphical and digital pieces in each one of them. We went through every important milestone in order to get a full, rich transmedia project.
Research and Diagnostics.
First stage of the process. We focused on the information of the Centro Cultural de la Ciencia readily available.
Redesign and Branding.
Detail of the main components of will be the new visual identity of the Center.
Transmedia Strategy.
Detail of our transmedia strategy proposal.
Accessibility Implementation.
Explanation of exactly how our accessibility strategy would work in order to not leave anyone behind.
Analysis and Development of the Website.
Analysis, proposal, testing and development of the new C3 website
Mobile App Proposal.
With BIT we looked to digitalize scientific logbooks in a practical and intuitive way, facilitating the academic process of research and documentation of our future users.
BOX Proposal.
We devise and define how and for whom C3’s BOX will be.
FACT: Event and Experience.
In this event, the C3 reactivates in a face-to-face, immersive and innovative experience for the whole community.
